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Exact(12)
In addition to deeper pockets, they enjoy the advantage of established brands.
The leading brewers are exploring mergers and acquisitions as sales of established brands come under pressure from craft beers.
Both are racing to protect their online market leadership against the encroachment of established brands.
But if history repeats itself, Act II will continue to be a vicious killer of established brands.
The established media companies have the benefit of established brands and experienced managers, she said.
Many churn out shanzhai (or "bandit") phones: knock-offs of established brands, labelled "Nckia" or "Sumsung".
Similar(48)
But Lamont Jones, vice president of operations for the series, is optimistic Haymon has the talent under contract to maintain quality control – and stresses the organizational priority of establishing brand loyalty.
So the cost of establishing brand awareness is increasingly prohibitive, a trend that will only accelerate in 2014.
Because of the popularity of the established brands, most people believe whiskey lives in Tennessee and bourbon hails only from Kentucky.
"We're good at teasing out the lightheartedness of these established brands," said Humberto Leon, an owner of Opening Ceremony.
Indeed, many of the established brands that top the league tables are in trouble, losing customer loyalty and value.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com