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What is the future of direct mail and cold calling?
We study the different effects of the two types of direct mail on the donation behavior.
In one case, one piece of direct mail ended up costing more than it brought in.
But even by the standards of direct mail consultants, New Jersey is special.
"The average piece of direct mail costs about $1.25," Ms. Hronek said.
About 16percentt of direct mail in Britain is now processed this way, Mr. Miller said.
Similar(6)
Ronald Reagan harnessed the power of direct-mail solicitation in 1980.
Her mother is the director of direct-mail fund-raising at Memorial Sloan-Kettering Cancer Center in Manhattan.
The collapse of sweepstakes subscription marketers and a flood of direct-mail solicitations have made it harder to find subscribers.
Advo, a provider of direct-mail marketing services, said yesterday that it had elected Scott Harding as chief executive.
Postal authorities know him as the former operator of direct-mail "sweepstakes" programs that allegedly promised far more than they delivered.
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