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The acquisition looks squarely focused on snagging a fresh pool of digitally active singles to feed into its portfolio of digital services.
I would also question the viability of the BBC's range of digital services.
The latest culture secretary, Stephen Carter, begins the year with a review of digital services.
The cable companies' launch of digital services has been plagued by delays and technical problems.
Councils vary wildly in their willingness to grasp the potential of digital services.
But Thomson is less a reliant on branches after figures point to the increasing adoption of digital services.
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This glacial pace of change is at odds with how customers and taxpayers alike expect to be treated," said Mark Mullen, chief executive of digital service Atom Bank.
Nobody will realise the benefits of digital service delivery if investment in infrastructure and interfaces are not matched with support for the skills needed to use them.
More than half the country is now taking some kind of digital service and a survey out today shows that up to 82% of the estimated 27 million homes will have upgraded by 2008.
The value of digital service may be difficult to determine due to the willingness to pay of beneficiaries.
Due to the self-referential nature of digital technology diffusion of digital service results in positive network externalities: Digital technology generates, in turn, even more digital technology (Yoo et al. 2010a, p. 726).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com