Tilley says it's not necessary for new team members to have a strong sense of commercial as well as creative concerns.
He recognises the wealth of creative work online but has concerns about how that content is sold or given away.
As a Board member of Creative Skillset, I was as concerned as anyone that the number of people from ethnic minorities working in TV has been falling.
So the prize that honours his name concerns every kind of creative expression, not just books.
"You can make a strong argument that a wounded former president could have still helped Republicans politically in keeping the stain of scandal hovering over the Democratic Party," said Keith Appel, a vice president of Creative Response Concepts, a public relations concern here with many conservative clients.
so specifically identifies certain people in management, you know this is a significant area of concern," said Tim Bajarin, president of Creative Strategies, a technology consulting company.
Jane Hackett, a former director of the English National Ballet School and the Central School of Ballet, now co-director of creative learning for Sadler's Wells Theatre, is concerned by the figures.
Mr. Bajarin of Creative Strategies said: "A lot of people were concerned that the transition to the Intel platform would not be smooth.
Even in episodic television, which, as far directing is concerned, you probably have the minimal amount of creative authority.
"Rural sanitation is a big concern and a big challenge, and we need implementation of creative new ways to solve these problems," said Huong.
The city's efforts in this area are laudable, but they seem ultimately more concerned about reducing graffiti than promoting street art as a form of creative expression.
