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Some accused cigarette manufacturers of aiming at children.
"That's not a matter of aiming low but maximising opportunity".
Radio 2 was accused of aiming for younger listeners.
"Instead of aiming with a dart, I'm firing a shotgun".
The Kurds, after all, are suspected of aiming at secession.
But shall we therefore just forget about it instead of aiming to create it?
The danger of aiming for the host could be increased side effects.
It's also a perfect example of the benefits of aiming low.
Instead of aiming toward defining moments, her interpretations are fluid, rhythmically driven, understated emotional journeys.
"It's the sense of the Sun King -- of aiming for real glory".
Fashion ads have a long tradition of aiming to shock, of course.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com