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The agency soon became the exclusive buyer of advertising space in many American magazines and periodicals.
But some groups say the extension of advertising space is troubling.
By limiting readership to subscribers, papers also limit the amount of advertising space they can sell.
Many media groups have sold packages of advertising space, combining spots on TV and on the internet.
Nobody is ignoring them, least of all stores with acreage of real estate and magazines with acreage of advertising space.
But many publishers are concerned Google will create a vast inventory of advertising space that drives down prices.
Similar(13)
That advantage may fade if a new startup aiming to track the demand, supply and performance of advertising spaces in the real world takes off.
Lamar sells out-of-home advertising space, like billboards, to local and national businesses.
Most advertising departments are still paid by commission, up to a lucrative 15% of the value of the advertising space acquired, which is an incentive to sell expensive TV ads.
Most news publishers have a glut of Web advertising space on their hands, and no amount of traffic is going to give them the pricing pressure they would need to make real money online.
Xenophobic adverts occupied more than a quarter of outdoor advertising space, and were even broadcast during the intervals of World Cup matches this summer.
More suggestions(17)
of advertising module
of circulation space
of house space
of network space
of natural space
of advertising air-time
of advertising copy
of storage space
of advertising growth
of advertising effectiveness
of space space
of advertising background
of advertising revenue
of advertising money
of advertising e-mail
of advertising antichrist
of advertising spending
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CEO of Professional Science Editing for Scientists @ prosciediting.com