Exact(57)
MR. BUSH: It's kind of a gimmick.
"The idea always had the ring of a gimmick.
It is sort of a gimmick and sort of not.
Are the rocks, then, a bit of a gimmick?
In some respects, he said, affinage has become "more of a gimmick than anything else".
The concept has the blitheness of a vision and the ingenuity of a gimmick.
It was a little bit of a gimmick but it worked.
"It's a bit of a gimmick, for people in bars and in clubs.
Similar(3)
Their image has been the subject of much criticism, generally thought of as a gimmick to try sell more albums.
But is that enough to fend off the stress of calling a gimmick play that could decide the game?
Hall made her WWE debut on the July 28 , 2005episode of SmackDown! with a gimmick of a "fixer" for the villainous faction MNM (Joey Mercury, Johnny Nitro, and Melina).
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