Sentence examples for of a cmo from inspiring English sources

This emerging model of a CMO flourishes in companies with big global brands.

To this end, product managers and customer-focused departments report to a chief customer officer instead of a CMO, and support the strategies of customer or segment managers.

In our empirical analyses we find that the mere presence of a CMO in the firm has no effect on either the incidence or the severity of myopic management across all three proxies for marketing spending.

Contrary to the belief that the presence of a CMO in the organization can help maintain customer focus and support for marketing departments, we find that CMOs not only fail to prevent myopia, but further exacerbate the problem as the market-based (i.e., equity) portion of their personal compensation increases.

"The average tenure of a CMO is now 18 months that's very short, and it's crazy.

Just last year, according to Spencer Stuart Consulting, the average tenure of a CMO was up to 45 months.

This is where the benefits of social analytics to a CMO are at their most obvious.

Instead, Hossain said he found "production tools" with limited analytics, at least on the level of what a CMO would want to know.

Fig. 6 The GCD curves under different current densities of 1, 1.5, 2, 3, 5, and 8 A g−1 of samples a CMO-1, b CMO-4, c CMO-8, d CMO-12, and e CMO-24 in the potential window ranged from − 0.2 to + 0.58 V.

They decided to resume their fundraising efforts, and pitched Yodle's growth story and the vision of creating a "CMO-in-a-box" marketing platform for all local businesses.

We were meeting with a CMO of a very important company that does lots of advertising.