This week marked a very momentous occasion: "Smash" finally succeeded in making us love it -- even if only for a minute, and only for its fashion.
They are tossed, twirled, rolled, summoned out of air and, on occasion, smashed.
On at least one occasion, he smashed her head against the backseat of the car when he saw her looking at another pimp.
But this too-often careless and ultra-cool band rose to the occasion and then smashed it to pieces, playing with once-in-a-lifetime ferocity.
Ronaldo looked so ready for the occasion you would have backed him to smash the resulting free-kick into the net.
Hailing from the Champagne region in France, this classic tipple is used to mark momentous occasions — new ships are actually christened by smashing a bottle of Champagne against their sides.
For "Been Caught Stealing" by Jane's Addiction, they shot a cross-dressing shoplifting spree with a fish-eye lens; "Tonight, Tonight" by The Smashing Pumpkins occasioned a haunted homage to Méliès.
The All Blacks took a particular delight in smashing him on a couple of occasions, but he delivered after the crunch and kept probing at high pace.
"I have been attacked on several occasions," he says, telling me how earlier this year his collarbone was smashed when he was out walking with a male friend.
New Zealand will be thinking 'we should win this game' but France have smashed them out of the World Cup on two occasions, in 1999 and 2007.
