"occasional reader" is grammatically correct and can be used in written English.
It refers to someone who reads sporadically or infrequently, as opposed to a frequent or avid reader. Example: "Although I am an occasional reader, I still enjoy picking up a book or magazine every now and then."
(Understandably, the occasional reader gets more ads than the paying subscriber).
"You have to put what you are saying in a form that is understandable to the occasional reader, as well as the political insider".
So this is all to say that this plotline came somewhat from my life as a New Yorker cartoonist but more so from being a lifelong reader of New Yorker cartoons and an occasional reader of Time.
An occasional reader of Spanish writes that she likes the wistfully flamboyant color that "El Diario-La Prensa" uses on its front page: various reds & blues normally good for flags.
There's the other population of readers – the very occasional reader, someone who'll grab a book on the way to a beach holiday or a weekend away and then toss it out afterwards.
The success of our subscription scheme has proved the value of rewarding loyal readers and prompted us to question the merit of subsidising a free copy for an occasional reader.
Avid readers start off as occasional readers, and there are a lot of occasional readers in aggregate, so it's not a market that publishers can afford to alienate.
Now, Amazon hopes that at $10 less than the least expensive reading devices from Barnes & Noble and Sony, the new Kindle has broken the psychological price barrier for even occasional readers or a family wanting multiple Kindles.
Marc Sands, Marketing Director at Guardian Newspapers Limited, said: "This is an interesting new initiative for us: an opportunity to introduce occasional readers to our weekday packages by offering our readers something really very covetable".
The New York Times : The Financial Times: The BBC: The Wall Street Journal (subscribers version): Interestingly enough, the Wall Street Journal, which is mostly subscription-based, doesn't inflict loads of ads on their occasional readers (the home page stays more or less the same in both cases).
The Tribune prefers Gallup surveys, which show The Sun-Times with a similar edge of 10 percentage points in daily readership among young adults in the city but put The Tribune on top among occasional readers in the entire metropolitan area.
