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The most sophisticated communicators of the modern era hammer at a consistent argument about their moment and the response it demands, and they choose carefully constructed metaphors to make the choices ahead seem obvious — think of Ronald Reagan's morning in America, or Bill Clinton's bridge to the 21st century.
In essence, I've always believed a good story is quite disturbing or plumbs a deep truth -- one that's either obvious (think of Gillian Flynn's Gone Girl) or draws me on some level of which I may be unaware (think of Scott Turow's Presumed Innocent or Jane Hamilton's A Map of the World).
And because it's 2015, Wilson's comments naturally sparked the obvious think piece pointing out that hating on Kim Kardashian's sex tape roots is just plain old slut-shaming and really shows a lack of understanding for how the entire entertainment industry works -- but that's not a smear campaign. .
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For reasons obvious and not so obvious, we think this is a wonderful idea.
"To say there is not pressure is to avoid the obvious I think.
It is obvious, I think, that the guideline also applies to other venues.
Location, location, location This may be obvious, but think before you move.
"With the family's reticence, trying to avoid publicity, maybe it was too obvious to think about flying".
Mendenhall stopped short of saying the obvious: "I think he's young".
It should be obvious, but think carefully about the photos you are uploading when you hit "post" on Facebook.
It seems obvious to think that the relatively low response rate was related to the comprehension of the added questions and the length of the questionnaire.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com