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Others told us what we were lucky to be missing: "last talk on evolution #TED was obvious, boring and put audience to sleep".
The message, usually intended for overambitious interns, is not to waste time hunting for extraordinary causes until you have figured out whether the obvious, boring ones are the answer.
And yet, for obvious, boring reasons, Mackay is often seen as a cosy comedienne of middle England, "grand entertainment" for the sort of well-heeled, literary-festival-attending readership that has the leisure time to listen to The Archers not in the omnibus edition, but on weekday afternoons.
It took only a few days for the media to go from telling us that the pessimistic take on Afghanistan was the obvious, boring ho-hum "conventional wisdom" to restoring that point of view to the fringes, sandwiched between optimistic takes and war-cheerleading.
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They will be aesthetic, powerful, and enhance our lives but so too will they be commonplace, obvious, and boring.
"You are saying those shows can be obvious and boring.
Every tune is instantly recognisable and universally adored, yet none of them sound obvious or boring.
"Point Number 13: boring, boring, boring.
The popularity effect is at work when results delivered by the computer are boring and obvious.
The boring and obvious answer is that I could write about London with the most passion and longing when I was away from it.
As for John McTiernan's remake, it may be lighter on its feet than the original, but "it is just as boring and obvious" (Elvis Mitchell).
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com