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Google is then able to gather up the handful of people who express an interest in an obscure term and provide advertisers with a way to reach them.
Kim responded to Trump's U.N. speech by calling him a "mentally deranged U.S. dotard," a comment that drew laughs here for invoking an obscure term.
In the early eighties, when "Starbucks" was an obscure term referring to Captain Ahab's first mate in the plural, the National Coffee Association produced a series of television commercials about being a "Coffee Achiever".
It is to William Makepeace Thackeray that the English language owes the colloquial use of the word "snob" — a formerly obscure term that the novelist popularized in a series of satirical essays published in Punch in the mid-nineteenth century.
So as a group of second graders sang slightly discordant scales in the back of the music room -- which housed computers nicknamed Verdi, Rossini and Puccini -- 10-year-old Kristina Maisonet buoyantly described her original work, using an obscure term unfamiliar to even many opera lovers.
By Rebecca Mead Mikhail Prokhorov It is to William Makepeace Thackeray that the English language owes the colloquial use of the word "snob" — a formerly obscure term that the novelist popularized in a series of satirical essays published in Punch in the mid-nineteenth century.
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He usually translates each book in a few days, with a dictionary by his side for obscure terms.
The eight-part series will be directed by Oscar-nominated director Paolo Sorrentino (The Great Beauty, 2013), who has described the series in equally obscure terms.
The screen name CTGZ is an adaptation of two obscure terms from classical poetry: changting and gongzi, which together translate as "the noble son of the pavilion".
The book, "The Anxiety of Influence," was dense and complicated; it employed so many obscure terms that it seemed to have been written by a kabbalistic Lewis Carroll.
But readers who don't already have these words memorized are more likely to be bothered by the lack of footnotes; where the editors of the Norton anthologies, those onionskin behemoths, love to explain and overexplain obscure terms and references, Bradley and DuBois provide readers with nothing more than brief introductions.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com