Younger brands don't have the financial clout to take out extensive advertising or woo (read, contractually oblige) celebrities into wearing their designs, so bigger brands must do more too.
The drivers of Columbia obliged, laying into their horns as they circled the statehouse.
Young running back Shane Vereen duly obliged, running into the endzone.
Yost's classmates soon obliged, launching into a brilliant choreographed performance to Taylor Swift's hit song.
Cruz happily obliged, launching into an extended re-enaction of a scene from the popular comedy "The Princess Bride".
The rooftop playing has certainly attracted devotees over the summer, some of whom have taken to shouting requests -- like Michael Jackson or Stevie Wonder -- which Zolan has obliged, launching into his own take on "Smooth Criminal" and other pop tunes.
Still new enough to celebrity to oblige, she plunged into the fray, signing photos of herself as Lilly Rush, the tough Philadelphia police investigator she portrays on "Cold Case," the season's most popular new crime drama.
One of Mitford's most widely read books was Noblesse Oblige: An Enquiry into the Identifiable Characteristics of the English Aristocracy (1956), a volume of essays of which she was coeditor and which brought to the attention of the world the distinction between linguistic usages that are U (upper class) and those that are non-U (not upper class).
Rather than drip feed women into a male-dominated space which may oblige them to fit into the prevailing culture -- as so many women politicians appear to do -- present both men and women with the challenge of working together in a radically altered space that neither recognizes.
And in one part of her mind it was true: she saw the randy old man, the bump he made in the sheet, bedridden, almost beyond speech but proficient in sign language, indicating his desire, trying to nudge and finger her into complicity, into obliging stunts and intimacies.
