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The screens become what the ad people like to call "aspirational" objects of consumer desire.
Thus, cheap coated-canvas bags were converted into objects of consumer fetish with eye-grabbing adornments: denim and diamonds, graffiti, crystal beads, and, almost always, a prominent logo.
With Tesla Motors he has helped transform electric cars from limp-but-worthy vehicles driven by muesli-knitters into the objects of consumer desire that they must become if they are to displace fossil-fuel cars.
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BRIAN JUNGEN Jungen, a member of the Dane-Zaa Nation of northern British Columbia, is best known for making replicas of ritual objects out of consumer products like Nike sneakers or cheap plastic chairs.
Then, by spending hundreds of millions on advertising, dressing celebrities for the red carpet, "splashing the logo on everything from handbags to bikinis," and pushing product in duty-free stores and flagship boutiques all around the world, he turned these brands into objects of global consumer desire.
You used to be able to get away with a simple definition such as "Design is the process of making objects for consumer society".
Andrew Bolton, the associate curator of the Costume Institute at the Metropolitan Museum of Art, said the Birkin's status as an object of blaring consumer fetishism is due to its popularity among celebrities like Lil Kimm and to its surfacing in shows like "Sex and the City".
In retrospect, Baudrillard's early critical explorations of the system of objects and consumer society contain some of his most important contributions to contemporary social theory.
Some are drawn from his standard repertoire of consumer objects, but others show the artist taking a formalist turn.
With archival photographs and essays by America's favorite Russians Komar, Shteyngart, Idov (the editor of the volume)—"Made in Russia" explicates the meaning behind dozens of consumer objects popular in the U.S.S.R.— collapsible drinking cups, electric hair dryers, Sputnik the pride of the superpower.
Art history has not been kind to those like Mr. Oz who retained an enthusiasm for the formal elements of art — like shape, scale and composition — when sculpture took a radical turn in the 1960s toward the embrace of consumer objects and urban detritus.
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