Notice that Winterkorn framed the Volkswagen's goal as an internally-focused financial objective (bigger) versus an externally-focused customer impact metric like quality or satisfaction.
If market share is a key growth objective, a big play should focus on an area that has the greatest opportunity to do that, like a specific market, product and customer.
"The big objective is Bangkok," he said.
"The enemy's big objective is well known," he said.
Winning is a big objective for us tomorrow".
One big objective of these reforms is to change the direction of public complaint.
That's your big objective: to be true to something even though you're being selective.
The objective of the Big City column is, in no small part, to engage in a dialogue with readers.
Normally, I would have taken off a couple weeks, but with the Giro coming and it being such a big objective, I've got to go".
The big objective is to try and win the most important races on the calendar – first and foremost the Tour de France".
It's not my big objective here, but if we can win the Dauphine, with me or one of my team-mates, we'll try".
