When implementing new strategies, keep in mind that the object of marketing is not to spread brand awareness, but to maximize profitability.
That is especially true because, while tribal interests and politics have undoubtedly been issues, many of the seats were the objects of market, rather than of ideological, competition.
A lot of things that we cannot buy and sell in markets used to be totally legal objects of market exchange - human beings when we had slavery, child labour, human organs, and so on.
Occupied by the Germans during World War II, it was the object of Operation Market Garden, a heroic but unsuccessful attempt by American, British, and Polish airborne troops to secure the Rhine bridges in September 1944.
The generation that brought us "the one with the most toys wins" and an obsession with its pop culture (consider its sacred Beatles) grew up an object of mass marketing.
The object of social marketing would be to cultivate positive attitudes, values and behaviours towards participation in disease prevention services.
They explained that their idea was to make an object of art through market-research techniques.
That makes "Homegoing" what publishers call a "big book," the object of promotion and marketing campaigns designed to present it as the glorious flowering of a precocious talent.
Those who have chosen to learn their medicine from drug reps have volunteered themselves — and their patients — to become the objects of any marketing ploy Big Pharma can muster.
The album's format - cassette - immediately strips it away by baldly presenting the track listing, the label details. the things that ground it firmly to what it is: an object to be bought, a product of market forces.
