After 10 years of absence from the big game, Kraft Foods decided to shell out the money to FOX in order to promote its Planters nuts brand during the second half of the game.
The new title for the game was derived from the Emerald Nuts brand owned by the game's primary sponsor, Diamond Foods.
Few nut brands have relabeled their packaging, but Planters, a unit of Kraft Foods, has been using the language on some of its dry-roasted peanuts.
"We've seen antique furniture out there marked with a fake Nutting brand," Mr. Ivankovich said.
The Minnesota Department of Health said preliminary laboratory testing found salmonella bacteria in a five-pound container of King Nut brand creamy peanut butter.
In an offbeat act of corporate philanthropy, and self-promotion, Planters, the snack nut brand owned by Kraft Foods, developed and paid for the new park at the Lillian Wald Houses, a 16-building complex on Avenue D. At the unveiling, Mr. Peanut was there, with his signature top hat and monocle (looking pretty good for his age: 95).
An analysis of the Alpro brand showed that nuts make up just 2 per cent of its drink.
But for Crunchy Nut, a brand being introduced in the United States, the Kellogg Company is doing something that goes against the grain: selling cereal to American adults solely on the claim of being tasty.
It includes questions and answers detailing a few of her favorite things (smell? banana nut bread; brand of gum? "something sugarless") and links to friends' sites with names like Insanitarium, One More Addiction and Colourless World.
The last word of the morning goes to Simon Land: "More annoyed with how quickly KP got off strike last night when Mitch had the new nut, leaving brand new 6 and 7 to face 93mph thunderbolts with no sighters.
"One minute I've got a secure job with a paycheck coming in every month and a normal London flat, and the next minute I'm living in a shed with the sole aim of launching a nut butter brand.
