He won against professional scientists and communicators such as the biologist Matt Ridley, shortlisted for the fourth time for his highly praised Nature Via Nurture, and the bookies' favourite, Armand Marie Leroi, the presenter of the Channel 4 series Mutants, and author of the book of the same name.
Putting DNA in its place, the stylish Matt Ridley offers Nature Via Nurture (Fourth Estate, April), a look at the role of genes and brains.
He has worked as a zoologist, conservationist, and journalist, and has written such previous, prize-winning books as The Red Queen, The Origins of Virtue, Genome, Nature Via Nurture, and Francis Crick.
Once a dialogue begins, it is then organic and appropriate to establish and nurture links via social media and other means.
Even if a lead is not a qualified immediately, you can use the data gathered to segment them and nurture them via targeted marketing programs.
One continuing theme in "Nature via Nurture" is that although environments matter, within broad limits, differences between environments do not matter much.
It does so in his discussion of IQ, of the development of personality traits, language and socialisation".Nature via Nurture" is a tour through the cutting-edge science on human development and human evolution.
As Matt Ridley asks in his book, Nature via Nurture, will the world be fair when the brightest child, even from the slums, gets a place at the best university and the finest job?
"It's nature via nurture; it's a clear interaction," said Tim Spector, a professor of genetic epidemiology at King's College London who specializes in twin studies and was not involved in the work.
Nature via Nurture: Genes, Experience and What Makes us Human by Matt Ridley 320pp, 4th Estate, £18.99 For at least 20 years some of us have been trying patiently to explain why it is time to bury the so-called nature/nurture dichotomy as a hangover from an earlier phase of science.
