Codes reduced large amounts of data into smaller numbers of analytic units.
In addition, Hightower offers its users a number of analytics, as well as document management capabilities.
Starting with the acquisition of Omniture back in 2009, the company has added a number of analytics, media optimization and content management features to its product suite.
MouseTrace, the service that provides website owners with a visual replay of how visitors interact with their wares, has announced integration with a number of analytics providers.
The company has a number of analytics apps for SaaS products, including Zendesk, Twilio, Pardot, and Get Satisfaction, which offers these companies' customers additional insight into data.
It works with email campaign managers and also plugs into a number of analytics tools so marketers can test various campaigns to see which are most effective for driving downloads or even commerce in-app.
Hallet admits that this is something that Twitter could release (the company is already moving forward on a number of analytics offerings) but he does believe that developers have a future in this area.
It works with email campaign managers and also plugs into a number of analytics tools so marketers can test various campaigns to see which are most effective for driving downloads or even commerce in-app.
And even with a number of analytics companies out there, there is a large market to serve: not only are apps growing in number, but they are in value, too: the world-wide mobile apps market is forecast to be worth some $25 billion by 2015 by researchers at MarketsandMarkets.
In fact, a number of analytics' providers' SDKs, for example, track users across apps where they're installed, giving the app makers a similar data set in order to identify the "persona" of a user, which in turn allows them to draw broader insights about their own customer base.
