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Overall, the number of sponsored primary academies has grown by only 291 over the past 12 months, with a further 159 in planning.
Citing the number of ads shown to users, Facebook said in the amended filing: "We believe this trend is driven in part by increased usage of Facebook on mobile devices where we have only recently begun showing an immaterial number of sponsored stories in News Feed, and in part due to certain pages having fewer ads per page as a result of product decisions".
And it's already experimenting with it for a limited number of sponsored links.
He pointed to five per cent increases in both "the number of sponsored student visa applications" and "the number of visas issued to skilled workers".
Baidu expects its business to rebound over time but, for now, it has also lowered the number of sponsored links that appear within the search engine.
Watch out for intrusive new advertising formats on mobile and social websites, text and other push advertising, location-based special promotions linked to shopping in particular, and a growing number of sponsored messages.
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"I will say this: The number of sponsors we have in this sport is acceptable.
The Pitch 2013 was a Sift Media event presented by businesszone.co.uk and supported by a number of sponsors.
A number of sponsors abandoned her, including a marathon race series and the prudish Wisconsin Potato and Vegetable Growers Association.
In cricket, the Indian Premier League decided from the outset that it would limit the number of sponsors.
"After witnessing this effort with sponsors on their crotch, I got to wondering: what is the biggest number of sponsors a single football kit has had," muses Chris Bates.
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