Picture our anonymous clubber, basket rattling with whipped cream and rolling plums, suddenly out of nowhere realising that instead of going home to cook the creamy broccoli and plum pie they were planning, they had to get themselves to Store Street immediately.
Walt's drive out into the desert was a breathless twist on the car chase: a wild ride into the middle of nowhere, not realising that he was the one being followed.
Unfortunately, the gameplay augmenting all the action in the story is nowhere near as well realised.
But then I realised that nowhere in the email did it say that the interviewer couldn't turn up whilst high on acid.
"You're dying to get away from home when you're a teenager," he adds, "but as soon as you're a wee bit older you realise nowhere's going to compete".
And it is on this horribly misjudged booze-pilgrimage to nowhere that they realise there is painful unfinished business concerning Oliver's sister Sam (Rosamund Pike), that they have romanticised their youth, and that their home town has something strange about it.
After spending 18 months on his first game, he realised he was nowhere near finished, and took the difficult decision to drop it.
Part of the allure of unclaimed spaces is their radical potential to offer a blank canvas – but as Omar and I belatedly realised, nothing, and nowhere, starts from scratch.
Nowhere is this so obviously realised as Sky Sports, where Soccer AM, the station's live Saturday magazine, has plugged the apparent gap in the market for a show that specialises in football, pop stars and the kind of surreal, daft irreverence last seen on weekend kids' TV in the 90s.
Sir David King, former chief scientific adviser to the UK government, who convened the two-day Resource 2012 conference, told the Guardian: "We are nowhere near realising the full impact of this yet.
