Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
now this is
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "now this is" is correct and usable in written English. You can use it to introduce a statement or highlight something significant. Example: "Now this is the moment we've all been waiting for." Alternative expressions include "this is now" and "here is."
✓ Grammatically correct
News & Media
Wiki
Science
Alternative expressions(20)
this takes the cake
that's really something
that's quite a thing
this is indeed
that's truly impressive
what a remarkable
what an extraordinary
how impressive
what an amazing
such an impressive
that is remarkable
that is significant
that is impressive
that is quite something
this is certainly
this is undoubtedly
this is actually
this is furthermore
this is even
this is agreed
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
59 human-written examples
Now this is serious!
News & Media
Now, this is exciting".
News & Media
Now this is horrifying.
News & Media
Now this is worrying.
News & Media
Now this is confrontational.
News & Media
Now, this is cute.
News & Media
Now this is news.
News & Media
Now this is chutzpah.
News & Media
"Now this is my car".
News & Media
Now this is my year.
News & Media
"Now, this is a process.
News & Media
Expert writing Tips
Best practice
Use "now this is" to introduce a surprising, delightful, or particularly noteworthy observation. It adds a touch of emphasis and can create a more engaging tone.
Common error
Avoid using "now this is" excessively in formal or academic writing. While appropriate in casual contexts, it can come across as too informal or conversational in more serious settings.
Source & Trust
83%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
"Now this is" functions as an introductory phrase or exclamation used to draw attention to something noteworthy, surprising, or remarkable. Ludwig examples show its use in expressing reactions to news, events, or situations. It's often used to emphasize a point or express an opinion.
Frequent in
News & Media
69%
Wiki
12%
Science
8%
Less common in
Formal & Business
5%
Reference
3%
Encyclopedias
3%
Ludwig's WRAP-UP
"Now this is" is a versatile phrase used to introduce noteworthy observations, express surprise, or emphasize a point. Ludwig's analysis indicates it is grammatically correct and common in news, media, and informal contexts. While versatile, consider the formality of your writing and opt for more formal alternatives in academic or professional settings. According to Ludwig AI, it can express a wide range of tones but be mindful of overuse to maintain clarity and impact.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
this is what I'm talking about
Emphasizes agreement or approval, highlighting a particularly satisfying or relevant point.
this is quite something
Expresses surprise or interest in something remarkable or unusual.
here's the thing
Introduces a crucial point or consideration in a discussion.
this is the real deal
Indicates that something is authentic, genuine, or of high quality.
this takes the cake
Highlights something as being particularly exceptional or extreme, often in a negative way.
that's really something
Expresses a reaction to something impressive or noteworthy.
now that's what I call
Introduces a superlative description of something, often with a sense of admiration or amusement.
that's quite a thing
Implies that something is remarkable or noteworthy, often with a sense of understatement.
this is indeed
Used to confirm or emphasize a statement, often with a touch of formality.
well now
Often indicates surprise, contemplation, or a change in direction of thought.
FAQs
How can I use "now this is" in a sentence?
Use "now this is" to introduce something surprising, impressive, or significant. For example, "Now this is a surprise!" or "Now this is what I call dedication."
What are some alternatives to "now this is"?
Depending on the context, you can use phrases like "this is quite something", "this is the real deal", or "this is what I'm talking about".
Is it appropriate to use "now this is" in formal writing?
While grammatically correct, "now this is" is generally more suited for informal or conversational contexts. Consider more formal alternatives like "this is significant" or "this highlights" for academic or professional writing.
What's the tone conveyed by "now this is"?
"Now this is" often conveys a tone of surprise, approval, or emphasis. It can be used to express delight, highlight importance, or introduce a noteworthy observation.
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
83%
Authority and reliability
4.5/5
Expert rating
Real-world application tested