now it is often

USAGE SUMMARY

The phrase "now it is often" is correct and usable in written English.
You can use it to indicate a current trend or common occurrence that has developed over time. Example: "Now it is often said that technology is changing the way we communicate."

✓ Grammatically correct

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

14 human-written examples

And now, it is often the medium in which the ends of military marriages are announced.

The New York Times

Now it is often an integral part of a larger composition.

The New York Times - Arts

Meanwhile, when "Giant" comes up in conversation now, it is often because the town where it was filmed, Marfa, Texas, has become a center for the arts.

The New Yorker

As it is now, it is often impossible even to know who stands on the other side of a swap contract, and this increases the risk involved.

The New York Times

Now it is often seen as a bellwether of Sunni-Shiite relations as Shiite influence in the region continues to grow — and with it, fear of Iranian meddling.

The New York Times

Now it is often a case of simple revenge, Kikuyus striking back against their Luo and Kalenjin tormentors who, in turn, did most of the killing immediately after the disputed election of December 27th.

The Economist

Human-verified similar examples from authoritative sources

Similar Expressions

46 human-written examples

Now it's often called that because of the color of its residents' skin.

The Guardian

Right now, it's often the opposite.

The Economist

Then as now, it was often no fun being famous.

The New York Times - Arts

"Now it's often 1,000 milliseconds or 1,200 milliseconds".

The New York Times - Tech

Now, it's often used as a meeting room for Downing Street staff.

Independent

Expert writing Tips

Best practice

Use "now it is often" to highlight a shift from past practices or understandings. It's effective for illustrating how things have evolved or changed over time.

Common error

While acceptable, relying heavily on "now it is often" can make your writing sound repetitive. Vary your sentence structure and word choice by incorporating alternatives like "currently, it is frequently" or "these days, it's common to" depending on the specific context.

Linguistic Context

The phrase "now it is often" functions as an adverbial phrase, modifying a verb or clause to indicate the frequency and recency of an action or state. As Ludwig AI confirms, this is a correct and usable expression in English.

Expression frequency: Common

Frequent in

News & Media

70%

Science

20%

Formal & Business

5%

Less common in

Reference

0%

Wiki

0%

Social Media

0%

Ludwig's WRAP-UP

In summary, the phrase "now it is often" serves as a useful adverbial phrase to highlight a current trend or frequent occurrence. As Ludwig AI points out, it is grammatically correct and broadly usable. While mostly encountered in News & Media, it also appears in scientific contexts. When writing, be mindful to not overuse the phrase, especially in highly formal contexts. Remember to explore alternatives such as "currently it is frequently" or "these days it's common to" to enhance stylistic variation. "Now it is often" is most effectively deployed when drawing a comparison to past practices, beliefs, or circumstances, emphasizing how things have evolved over time.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

currently it is frequently

Replaces "now" with "currently" and "often" with "frequently", increasing formality slightly.

these days it's common to

Uses a more contemporary idiom to express a similar idea.

nowadays it's typical to

Substitutes "now" with "nowadays" and "often" with "typical", conveying a sense of current trend.

in recent times it's usual to

More formal alternative, emphasizing the recent development of the trend.

as things stand it's generally

Focuses on the present state of affairs and general occurrence.

at present it's common to

A more formal alternative using "at present" instead of "now".

today it is frequently

Replaces "now" with "today" while keeping a similar frequency marker.

in the current climate it's usual to

Emphasizes the influence of current circumstances.

things are often like that nowadays

Informal rephrasing, emphasizing the current state of affairs.

it's become common lately

Highlights the recent increase in frequency.

FAQs

How can I use "now it is often" in a sentence?

Use "now it is often" to describe a current trend or a common occurrence that has developed over time. For example: "Now it is often said that technology is changing the way we communicate."

What can I say instead of "now it is often"?

You can use alternatives like "currently it is frequently", "these days it's common to", or "nowadays it's typical to" depending on the context.

Is "now it is often" suitable for formal writing?

While grammatically correct, "now it is often" might sound slightly informal for academic or highly professional contexts. Consider using more formal alternatives like "at present it's common to" or "in recent times it's usual to" in such situations.

What's the difference between "now it is often" and "it is often now"?

The phrase "now it is often" emphasizes the temporal aspect first, highlighting that something is common currently. "It is often now" can be grammatically correct, but its usage is less common and might sound slightly awkward depending on the sentence structure. "Now it is often" is generally preferred for clarity.