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"Oscar Pistorius is now a poster boy for South Africa's gun culture," he said.
As a result, bicycle use jumped and Bogotá is now a poster city for sustainable transport.
For now, a poster featuring Chanel's smiling face peers out from the window of a McDonald's restaurant on Fulton Street, offering a $22,000 reward.
In a song about the death of the young murderer he says, "He's now a poster boy for David Cameron's broken Britain".
It is now a poster child for New Labour's ongoing plans to marketise anything and everything formerly understood as a public provision.
In ways that I had not foreseen, our family is now a poster child for racial awareness.
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Even greater Manchester, now a poster-child for the government's devolution agenda, was until recently a serial devolution failure.
"I'm actually Australian," says Brett Meyers, co-founder and chief executive of CurrencyFair, now a poster-boy for successful Irish tech entrepreneurs.
Take Saint Francis of Assisi, the patron saint of animals and now a poster-boy for Catholicism and climate change.
The Labour Party, which opposed elected commissioners but has decided to field candidates anyway, now has a poster boy of its own in the burly form of Lord (John Prescottt.
There is a certain irony that Enron, a champion of deregulation, now becomes a poster child for the need for strong regulation on Wall Street.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com