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Discover Ludwig"novelty value" is a correct and commonly used phrase in written English.
It refers to the perceived worth or interest of something based on its newness, uniqueness, or originality. Example: The new restaurant's success is largely due to its novelty value - people are drawn in by the creative menu and unique atmosphere.
Dictionary
novelty value
noun
Value through being new and previously unknown
Exact(60)
The novelty value, stoopid.
"He'd have novelty value, though".
The Aquada certainly has novelty value.
Perhaps that is just the novelty value.
There is a certain novelty value".
But the novelty value of eating flowers was irresistible.
For sheer novelty value, to tickle jaded ears?
Add a full-scale shopping mall for novelty value.
Once upon a time, this wackiness had some novelty value.
And so for 20 years it had novelty value.
If Afri-Ski succeeds, Tiffindell will lose its novelty value.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com