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Discover Ludwig"novel strategy" is correct and usable in written English.
You could use it to describe something that is new and innovative in comparison to older, existing strategies. For example, "The company decided to pursue a novel strategy to reach a broader target audience."
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Ehrenfeld then hit on a novel strategy.
Immediately Lenin set down a novel strategy.
It's a very novel strategy.
One novel strategy involved deworming children.
The threat creates a novel strategy to treat cancer.
Together we hold on to a vision of novel strategy.
A novel strategy that overcomes these limitations is presented.
Desperate, Ms. Crawford came up with a novel strategy: she would hold a raffle.
The Republican letter is a novel strategy, said longtime Virginia political analyst Bob Holsworth.
Aware of the political challenges, he tried a novel strategy to promote his tax.
We have described a novel strategy to identify cell surface receptors for bioactive peptides.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com