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Mr. Ludwig said Microsoft's strategy was risky, but it had to do something to improve its chances in the mobile business: "Doing nothing was a strategy that was sure to fail".
Schedule time into your schedule to do nothing -- a strategy LinkedIn CEO Jeff Weiner calls the "single most important productivity tool" he uses.
The Trump campaign, such as it is, has no major ad spending, and nothing that resembles a strategy in communications, policy or politics.
Doing nothing is always a strategy.
Take Wells Fargo: There's nothing wrong with a strategy of cross-selling.
Forcing voters to use photo ID and perpetuating the myth of rampant voter fraud is nothing more than a strategy to keep growing minority communities on the sidelines.
The stillborn accord was for Gaddafi nothing more than a strategy to strengthen his protégé Goukouni; it also weakened considerably Malloum's prestige among southern Chadians, who saw his concessions as a proof of his weak leadership.
Officially, Dr. Shirakawa's brief involves nothing less than devising a strategy for Japan to win 30 more Nobel prizes in the sciences over the next 50 years.
Nor is reference of the sort Lewis makes to a physics "not too different from present-day physics" acceptable: in general, to point to the properties recognized by present-day physics and say only that physical properties are "relevantly like those" is, however popular a strategy, nothing more than an abdication of philosophical responsibility.
However, in both studies patients not admitted were not investigated and the assumption made that a "do nothing" strategy had a theoretical certainty of death.
"So it could be a strategy about nothing, if you're skeptical," Mr. Ergen said.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com