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"I know it's not your common wisdom, but you don't have to be rude".
Not your common or garden, lowest common denominator, mass market, light entertainment crap – switch on your TV after 5pm on any given Saturday and you'll practically drown in the stuff – but knowing, high-drama, campy trash.
The accounting scandal unfolding at Tesco is not your common or value-range business gaffe: it is crystallising into a debacle right at the top of Britain's corporate establishment.
Sand tiger sharks (Carcharias taurus) are not your common suspect when it comes to shark bites.
The reason the film has 30 seconds of gong at the beginning you're about to go on a journey that's not your common sense, linear, practical world.
Remember, rebels are not your common class of people.
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But this is not your common-or-garden opinion poll.
VR is not your common-or-garden games console, although gaming is being primed as a major use-case.
But these aren't your common or garden afterthought.
This isn't your common gala, however.
Of course, the blind characters in Blindness aren't your common-or-garden visually challenged.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com