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Pilati says the style he has created comes from studies of personalities, not trends.
'Trends are no good,' he insists, 'You should go with seasons not trends.
And certainly not trends in wages, where whole-economy earnings growth is running at below 1% a year.
That is one of the hallmarks of our company, and it will always be, so you may see a blip now and again, but they're not trends.
When real incomes are falling because of the potent combination of shocks to purchasing power (even if one-time, not trends), weak earnings growth and consumption tax increases, households will cut back on consumption".
But the fashion world is about nothing if not trends.
What we forget is anecdotes do not trends make.
But not trends like cargo pants and Heelys (even though they are totally relevant and totally awesome).
We want to show real trends, not trends that only show up because of a change in polling methods.
Richard A. Berk, professor of criminology and statistics at the University of Pennsylvania's Wharton School, told us, "Snapshots are not trends.
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It is Trend Macrolytics, not Trend Macroanalytics.
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