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The phrase "not that important" is correct and usable in written English.
You can use it to describe something that is not essential, or that is of lesser value than something else. For example, "She has many hobbies, but watching sports is not that important to her."
Exact(60)
It's just not that important anymore.
"Maybe it's not that important.
That is not that important to her.
He's important, but not that important.
"It's not that important to me".
Geographically it's not that important.
"Money's not that important," she said.
It's not that important,' " Tuck said.
The time is not that important.
It's just not that important to me.
It's not that important to them, though.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com