Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
not so friendly
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "not so friendly" is correct and usable in written English.
It can be used to describe someone or something that is not particularly welcoming or kind, often in a mild or humorous context. Example: "The customer service representative was not so friendly when I called to ask for help."
✓ Grammatically correct
News & Media
Wiki
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
28 human-written examples
"Other times they are not so friendly".
News & Media
Urban Hotel Design urbanhotell.it; 39-040-302-065) is similarly central, but not so friendly.
News & Media
But he's not so friendly to ordinary folk who want to borrow from the high-street lender he controls.
News & Media
He loved it, and was quiet, ate, had dessert, and the normally not so friendly wait staff loved him.
News & Media
This month, he completed recruiting and training the 44 inspectors from countries friendly and not so friendly to the Iraqis.
News & Media
(Guardian) Not So Friendly Skies Virgin America is a favorite among fliers, so why can't it share in the industry's rebound?
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
29 human-written examples
There was no bomb, just a Harvard banner that seemingly carried a not-so-friendly message.
News & Media
NOT-SO-FRIENDLY COMPETITION My best friend, Adele, and I both participate in our high school's speech team.
News & Media
WASHINGTON — From the capital to Arkansas, liberals plan to spend this week aiming some not-so-friendly fire at President Obama and Congressional Democrats.
News & Media
NOT-SO-FRIENDLY RIVALS The teams split their 18 games this season, though St . Louiswon six of the last seven.
News & Media
Georgia, not coincidentally, just received notice from the N.C.A.A. that its enforcers will be stopping by for a not-so-friendly visit.
News & Media
Expert writing Tips
Best practice
Consider the audience when using this phrase. While generally acceptable, more formal contexts might benefit from more direct or nuanced language like "unwelcoming" or "reserved".
Common error
Avoid using "not so friendly" when the situation involves clear aggression or hostility. Opt for stronger terms like "hostile" or "antagonistic" if the behavior warrants it.
Source & Trust
81%
Authority and reliability
4.6/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "not so friendly" functions as a qualifier or modifier, typically describing a person, place, or thing that lacks warmth, kindness, or sociability. It's a gentler way of expressing that something is less welcoming or agreeable than expected, as seen in the Ludwig examples.
Frequent in
News & Media
58%
Wiki
17%
Huffington Post
8%
Less common in
The Guardian - Music
4%
The New York Times - Sports
4%
BMC Medical Informatics and Decision Making
4%
Ludwig's WRAP-UP
The phrase "not so friendly" serves as a nuanced descriptor for situations lacking warmth without being overtly hostile. As confirmed by Ludwig, it's grammatically sound and frequently used, primarily in news and media contexts. It offers a subtle way to express criticism or understated humor. When writing, it's best used to avoid overstating unfriendliness and considering the formality of the context. Alternatives like "somewhat unfriendly" or "rather unfriendly" can provide similar shades of meaning.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
somewhat unfriendly
Replaces "not so" with "somewhat", indicating a slightly less friendly disposition.
rather unfriendly
Substitutes "not so" with "rather", suggesting a similar level of reduced friendliness.
not particularly friendly
Replaces "so" with "particularly", emphasizing a specific lack of friendliness.
a bit hostile
Changes the focus to hostility, suggesting a more actively unfriendly demeanor.
slightly antagonistic
Uses "antagonistic" to imply a mild form of opposition or unfriendliness.
not very welcoming
Shifts the focus to the reception offered, indicating a lack of warmth.
less than cordial
Employs "cordial" to describe a deficiency in politeness and warmth.
unapproachable
Indicates a difficulty in initiating contact due to perceived unfriendliness.
distant
Describes emotional or social aloofness, implying a lack of friendliness.
standoffish
Suggests a reserved and aloof manner, hinting at a lack of sociability.
FAQs
What does "not so friendly" mean?
The phrase "not so friendly" means someone or something isn't particularly kind, welcoming, or agreeable. It's a mild way to describe a lack of warmth or even slight antagonism.
What are some alternative ways to say "not so friendly"?
You can use alternatives like "somewhat unfriendly", "rather unfriendly", or "not particularly friendly" to express a similar sentiment.
Is it correct to use "not so friendly" in formal writing?
While grammatically correct, "not so friendly" might be considered too informal for some formal contexts. Consider using more direct or nuanced language such as "unwelcoming" or "reserved".
What is the difference between "not so friendly" and "unfriendly"?
"Unfriendly" is a stronger term suggesting open antagonism or hostility. "Not so friendly" is milder, implying a lack of warmth or welcoming behavior without necessarily indicating outright negativity.
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
81%
Authority and reliability
4.6/5
Expert rating
Real-world application tested