He said there probably wasn't much supply right now because people are still trying to meet their New Year's resolutions.
But they are not stimulating much supply, largely because planning restrictions are so tight.
One challenge for Virtual Greats and its partners is to create legitimacy for the online brands while ensuring that there is not too much supply.
What big data does here is not so much supply the solution as give you ammo to support a solution that has already been tried but but never before sufficiently supported.
"Basically, the area's developed more into a family-oriented neighborhood," Mr. Barrocas said, "so there's a huge demand right now for this type of product, but not as much supply".
It's important to check whether there's enough demand (and not too much supply) for the products you want to sell.
William A. Gatz, owner of the Long Island National Golf Club in Riverhead, said the problem was fundamental economics: too much supply, not enough demand.
The key message: Too much supply, not enough demand, spells falling returns on investments.
Analysts believe that the move may not work well for GM, as competing for products with too much supply doesn't make economic sense.
