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The work of Philip Selznick also points to the importance of context for normative thinking: see Krygier 2002.
This first part is necessarily critical, pointing out that there is a stifling discourse of normative thinking that imposes a rigid framework of what is 'good' and what is 'evil' in our cities, to use Schorske's terms.
In turn, a population-level public health paradigm of "the same dose for everyone for every disease" model has been the normative thinking in regard to prevention of vaccine-preventable infectious diseases.
The paper introduces the metaphor of the 'T-Shaped Buyer' to explain the empirical findings and, while acknowledging the contextual limits of the study, suggests that this metaphor may cause both academics and practitioners to reflect on normative thinking.
However, even if attitudes and acts of recognition are a much more ambivalent blessing than might have been presumed at first sight, recognition theory does not only illuminate the complexity of our normative thinking but also provides a strong argument that such normative considerations are an ineradicable part of our social world.
But we can't afford normative thinking -- yearning for what "should" be because it's "right".
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The assumption that Bill or Claire would be racked by jealousy is called mono-normative thinking – an assumption made by monogamists.
They are normative in their thinking.
An ethos of controversies is a normative way of thinking in which controversies are the main focus in decision-making and politics.
Depends upon normative ways of thinking that exclude complexity, relativity, and multiplicity of experiences of health.
The term "paternalism" as used in ordinary contexts may be too amorphous for thinking about particular normative issues.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com