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'normative language' is a correct and usable phrase in written English.
You can use it to refer to language that describes accepted norms or standards, and is often used to influence people's behavior or attitudes. For example, "The pamphlet was full of sentences in normative language, stressing the importance of positive attitude and hard work."
Exact(31)
For decades, we have fumbled in the dark, unable to manage commerce using the value laden and normative language of environmentalists.
Hart used the resources of twentieth-century philosophy to challenge that approach to normative language.
And in actual use it would operate much as our actual normative language does.
When no such paraphrase is available, he considered that normative language is meaningless.
It is therefore reasonable to conclude that our actual normative language is of this sort.
Just as Bentham's approach to normative language was allied to his empiricism and his utilitarianism, Hart's approach to normative language was allied to his philosophical methodology, and to his views on the relation between law and morality.
Similar(29)
And such indexical connections are ideological because they are anchored in social and cultural normative perceptions of language and its appropriate use.
The analyses concern how and in what ways normative expectations on language can be seen to play a role in building an English-speaking classroom community.
Accounts of this kind offer interpretations of the normative and evaluative language that distinctively figures in practical reflection.
There is something a bit ironic about this given the motivations for non-cognitivism, which started out postulating a divide between normative and descriptive language.
Including theology helps disrupt the myth of academic objectivity Theology remains one of the few openly normative forms of language in the academy.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com