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The correlation of Subjective Norm with Normative Beliefs is weak (ρ = 0.10; p = 0.06).
Attitude is related to behavioral beliefs, subjective norm to normative beliefs and PBC to control beliefs.
The link between Normative Beliefs and Subjective Norm was also weak (weight of 0.10).
Questions about intentions, attitudes, subjective norm, outcome beliefs and normative beliefs were operationalised as described by Ajzen and Fishbein [ 16].
Another important issue often blurred in the literature on norms is the relationship between normative beliefs and behavior.
The belief-based measures of subjective norm were assessed by the seven normative beliefs elicited from the pilot study.
It is defined as the normative beliefs (values) and shared behavioural expectation (norms) in an organization [ 25].
Descriptive and injunctive norms are each comprised of two sub-constructs: normative beliefs and motivation to comply.
Injunctive norm was computed as the mean of the 21 normative beliefs (Cronbach's α = 0.96).
To assess the existence of a norm, it is important to ask people not just what their personal normative beliefs are, but what they expect other's normative beliefs to be.
The normative beliefs 'Father' and 'Mother' influence successors' perceptions about the social pressure (perceived norms) to take over the farm.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com