The underlying cognitive belief-base of attitudes, subjective norms, and PBC are behavioural (costs and benefits), normative (specific referents' approval or disapproval), and control (barriers and facilitators) beliefs, respectively.
The findings of the normative beliefs suggest that challenging the approval of important others, in particular partner support, for using online information to manage their child's health care may be warranted in combating inappropriate use of this child health management behaviour.
Norm: population based normative values.
The subjective norm is determined by individual's belief about each important referent approval or disapproval of the behavior (normative belief) and individual's motivation to comply with each referent (motivation to comply).
Thus, challenging normative beliefs about the perceptions of the approval of important others (such as partners, doctors) and the support from other mothers (mother's group) for engaging in these target behaviors may also be useful.
Attitude, subjective norm, and perceived behavioural control are informed by underlying behavioural (i.e., costs and benefits), normative (i.e., specific referents' (dis)approval), and control beliefs (e.g., barriers and facilitators), respectively, and it is these beliefs that can be used to design interventions [ 16].
Subjective norms are based on perceptions of the views of other individuals or groups (normative beliefs), and the strength of the individual's desire to gain approval of these groups (motivation to comply).
Parents reported approval toward their intentions to search online; however, normative beliefs were not an independent predictor of behaviour.
If this were the case, activity in this region may relate to why unanimous opinions are critical for normative influence (i.e., compliance, influenced to gain social approval without changes in private beliefs) [ 51, 52].
19 24 25 A large number of studies examining adolescents' and young adults' perceptions of normative behaviour indicate that young people generally overestimate the prevalence and approval of peer drinking.
