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But it also did this during a normal launch, needlessly measuring the rocket's sideways motion as it hurtled through the sky.
"We will get the same level of excitement and buzz that we have with the normal launch of an Apple phone and they will sell out quickly," predicted Gartner analyst Van Baker.
Re-using stages is part of SpaceX's strategy to lower the cost of access to space, and SES is getting a discount off the normal launch price, which is advertised at $62m.
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Losing campaigns are not the normal launching pads for a run for the White House.
And because the book was about Africa, and because as a man ages his thoughts circle around questions of legacy, the writer, who was not himself African, had requested, in lieu of a normal book launch, a quiet dinner with a group of young African writers.
As is normal after launch, the observatory was immediately put through a period of complex systems check-out and instrument calibration.
The promotion, Wetzel noted, "coincides exactly with our normal Christmas launch; we're not trying to jump the gun on that". Dayton Hudson, however, is applying some not-so-subtle pressure designed to instill an early Christmas spirit.
The normal pre-launch fanfare (Mailers and posters and contests, oh my!) is non-existent.
The president was said to have decided to break with normal practice and launch it with a speech.
The company skipped its normal spring product launch event this year, so it would make sense for the company to announce an update to the iPad Pro, a competitor to the Microsoft Surface, as well as its laptops.
It included some items that would be entirely normal in the launch of new trade negotiations, such as requests for tariff reductions and elimination of subsidies.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com