Many nontraditional elements of the campaign will underline the contemporary tack that the reboot takes.
All the nontraditional elements of the campaign make it difficult to determine spending.
Such nontraditional elements "can really connect with consumers outside the laundry room," she added, "and in their daily lives".
And the media mix skews decidedly toward nontraditional elements like iPhone games, wallpapers, text messaging, the Internet and MP3 downloads.
Despite the nontraditional elements he employs in his work, Mr. Hutchins said that a book artist's palette consists of the components of traditional books.
In a major effort to address that, Gap is reintroducing its core product, denim jeans, with an elaborate campaign notable for its many nontraditional elements, which include a Facebook page, video clips, a realistic online fashion show on a virtual catwalk and an application for the iPhone called the StyleMixer.
Mathijs states that cult films and fandom frequently involve nontraditional elements of time and time management.
Although classically research has focused on the search of candidate genes, exciting new findings demonstrate that in addition to direct and indirect alteration of expression of Hsa21 and non-Hsa21 genes, alteration in copy number of functional, nontraditional genomic elements may affect the variability of the DS phenotype (Letourneau et al. 2014).
The elements of the campaign in the nontraditional media include a section of the Sprint Web site (sprint.com/speed) where computer users will be able to download wallpaper, send customized e-mail messages to friends and design their own "burnouts".
The beginning of the film has elements of traditional black-and-white cinema with nontraditional visual approaches.
