Discovering non-obvious user needs and creating accompanying habits is accomplished through deep observation grounded in solid behavioral theory, followed by methodical trial and error.
So the Supreme Court's decisions try to do what policy-makers could not.How non-obvious an idea needs to be to qualify for a patent has long vexed America's legal minds.
Commands may be non-obvious and you need to familiarize yourself with them before proceeding.
Equations with large powers, odd powers, or non-obvious factors may need to be solved by graphing.
For those of you out there who know how patents are supposed to work, for something to be patentable it needs to be "non-obvious" as well as "unique".
Instead, like with all start-ups, the founders need to identify that non-obvious, often contrarian, insight.
It's not nearly enough to say, "The competitors don't get it". or this is for "Gen Z". Instead, like with all start-ups, the founders need to identify that non-obvious, often contrarian, insight.
Deep learning methods need and thrive with huge amounts of data to discover non-obvious patterns.
Any company seeking to assert ownership of scientific knowledge needs to be held to the traditional tests: advances should be original, non-obvious and useful.
They need to grow their top line at all costs, and one of the non-obvious costs can be losing the discipline of focus.
Increasingly, as Ridely point outs, thinkers become ever more specialized in every field and so we need people who can traverse different fields, or at least translate between them, to find the non-obvious combinations that are ideas and innovation.
