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In an ideal world one would measure how different people in the same household are consuming media across various platforms, rather than taking a separate data set for non-traditional platforms and extrapolating, as happens now.
Glaxo is using this initial trial to test efficacy and engagement of the non-traditional platform, determining whether a mobile app will prove a compelling alternative for clinical trials.
The device also has no video out or pass-through capabilities, as it's designed specifically to deliver content to non-traditional viewing platforms beyond the TV (though Roku can deliver it to that, too).
Of course, milblogs are still running strong on traditional platforms.
3. Traditional versus Non Traditional: Super Bowl 50 marks the fight between two forces.
Their analyses demonstrate that a plant-based platform can substantially reduce the cost of these enzymes compared with traditional platforms.
Traditional platforms such as enzyme-linked immunosorbent assay for protein quantitation have been most widely studied.
For NBC, this is the second investment in a non-traditional news platform this year.
And, that audience — particularly the must-have millennials — is increasingly consuming on non-traditional Media 2.0 platforms.
An interesting hack presented on stage today at TechCrunch Disrupt New York 2016 is a platform for non-traditional banking services.
The flexibility and ease of access that characterise online education platforms appeal to non-traditional students who often juggle work or family commitments while pursuing a degree.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com