The second step involved regression analyses to test for an association between franchise membership (franchised versus non-franchised) as the key independent variable and each of 3 outcome measures listed earlier (as the dependent variable).
Private non-franchise providers are significantly less likely than franchised providers to name spotting unacceptable than not at all (RRR = 0.290, p =0.019, 95% CI: 0.10 0.82).
Shopping DC has the usual suburban shopping malls, but for non-franchise shopping head to Georgetown.
Their success is going to lead to more outside-the-box, non-franchise shows.
He's being impressively hyperbolic: non-franchise movies (such as "Birdman") are being made by independent producers.
Consider the evidence: in less than two weeks Warner Bros releases Watchmen, which is shaping up to be one of the bigger non-franchise movies of the year.
Comparisons with franchise titles such as Resident Evil: Afterlife – which opened the previous weekend with £1.69m – are unfair, but the result may be pertinently measured against debuts for recent non-franchise genre releases The Last Exorcism and The Crazies.
American Sniper, the controversial movie about the Iraq veteran Chris Kyle, was set to take more than $200m at the US box office by Sunday night, setting a record for a non-franchise movie.
It seems audiences did not share the feeling and, while Walker is loved by many, the lesson here is that it remains hard to launch a non-franchise movie in the US without A-list support.
A sort of mall is being installed, and dozens of non-franchise restaurants and shops, including a green market, will join the Oyster Bar and Zaro's Bread Basket, the terminal's anchoring tenants, in hopes of enticing people to linger a while.
Eastwood's latest war movie enjoyed the biggest ever second-weekend gross for a non-franchise movie and will be his biggest movie since 2008's Gran Torino, which took $148m at the US box office and $270m worldwide, according to analyst Box Office Mojo.
