Here are what the producers, directors and writers of this year's lead acting categories think are the spots their nominated stars hit their marks above and beyond what was called for.
Get nominated or nominate yourself.
The winning spot was one of five nominated in the commercial category competition; it was honored at a ceremony on Saturday at which creative awards were bestowed in advance of the televised Emmys presentation on Sept. 10.
The bright spot is the twice-Oscar-nominated Blethyn, who squawks and scolds with delightful brio, at no expense to her character's latent pain.
"The Hunger Games: Mockingjay -- Part 1" was previously the highest-grossing film released in 2014 with $336.9 million, but now Clint Eastwood's Oscar-nominated war film has taken the top spot.
As the Washington Times reported: Of those backing Mr. Obama, 64 percent said it is because they feel he deserves to be re-elected, while only 11 percent said they are trying to deny Mr. Romney the spot, another 11 percent said they are supporting the nominated Democrat, and 9 percent said the president is the "lesser of two evils".
Fox charged advertisers about $2.7 million for each 30-second spot on Feb. 3. Oscar sponsors prefer the nominated films to be blockbusters, which often have upbeat themes, rather than the type of movies that predominate among the honorees for 2007.
The most nominated composer, the late Alfred Newman, received 43 nominations.
In the UK we have the obligatory spot on the Ten O'Clock News with an amused reporter wandering around Tate Britain amongst the nominated works speaking with the curator and a few choice members of the public -- there's always at least one who trashes it.
The Weinstein Company, a master of the form, has made a TV spot to show viewers – and Oscar voters – the many facets of Robert De Niro's best supporting actor-nominated performance in "Silver Linings Playbook".
(Uggie was nominated twice).
