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I think we did that at Starbucks in 2009 and Best Buy in 2010... Solution: Stop writing silly reports no one will read.
"We don't need a feature on the Oscars that no one will read anyway," said Refet Kaplan, executive editor of Foxnews.com.
This United Nations summit meeting is marked by the publication of tedious reports on poverty that almost no one will read, when it might gain more support with, say, a music video.
(under his breath) I'm totally going to bury this post on a holiday weekend when no one will read it.
If your style is no good, no one will read it.
Perhaps no one will read her forthcoming novels more closely than her colleagues.
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More to the point, no-one will read Guardian minute-by-minutes anymore.
"No one will say that when they read my book".
I tell myself that no one will ever read what I've written, that everyone will understand the conventions of fiction and know that the schizophrenic sister, the indifferent mother, the adulterous lovers are not me and not mine.
No one will ever read you as closely as your translator does.
One option -- egalitarian but not very stimulating -- is to select a book that no one will actually read.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com