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"There's no marketer that doesn't want to be involved in a customer's future," noted Bradford.
While I'm not sure Mozilla really needed a new brand identity (but then, I'm no marketer), I like the fact that the new logo puts the emphasis squarely on the web and the organization's core mission.
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Ask anybody if they like product placements in movies or TV and they'll resoundingly tell you "no" but marketers know better, which is why the celebrity endorsement industry is a $50 billion industry.
Naming this beautiful sun-kissed spot Paradise Island was no mere marketer's trick the island truly is paradisiacal.
Just as no national marketer would miss the opportunity to extend greetings and/or special offers to consumers during the Christmas season, so too are a rapidly-expanding range of top brands now fully embracing Chinese consumers in the U.S. and Canada through dedicated in-culture, Chinese-language New Year marketing programs.
Because of the revolution fueled by Apple, Mr. DeBevoise said, marketers no longer need to think in terms of millions of households with TV sets, but can instead advertise on "a billion devices" with screens displaying video content.
"This is a case where simplicity overrides the number of things [presented to advertisers]." Marketers no longer have to export multiple reports to get the data they want.
Tactics like e-mail marketing and Web-only video clips are no longer confined to marketers in categories like technology and entertainment.
No wonder marketers are increasingly interested in the media habits of Hispanic television viewers and Internet users.
No wonder marketers love it.
Behavioral targeting without context — no wonder marketers are skittish.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com