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Has Naomi Klein's "No Logo" backfired?
Naomi Klein's No Logo has been translated into 29 languages.
Public services live in a No Logo world: attempts at government branding arouse derision.
The "No Logo" proponents are correct that brands are a conduit through which influence flows between companies and consumers.
The band Radiohead were so inspired by No Logo that they have banned corporate advertising from their British tour, deeming all venues "logo-free" - Ed O'Brien, the guitarist, says, "No Logo certainly made me feel less alone.
Today, we have Naomi Klein's "No Logo" and Adbusters magazine, but these seem like specially advanced therapies.
Hardt, M. "The Collective Project for a Global Commons (Review of Naomi Klein's "No Logo")." New Formations 45 (2004): 223-224.
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But one of them is "No logos".
So far, though, George Monbiot aside, the post-No Logo genre has been dominated by Americans (eg, Michael Moore and Eric Fast Food Nation Schlosser).
Caroline Underhill Swansea I noticed a book bag the other day with refreshingly no-logo imagery.
In a sense Daft Punk are the ultimate in no-logo pop resistance, playing the game but manipulating its rules.
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Justyna Jupowicz-Kozak
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