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At the time, Living Essentials was already using the "No crash later" claim.
But it added the study, which showed that 5-Hour Energy users experienced caffeine-related crashes, was inadequate to support a "no crash" claim.
And Living Essentials, which recently cited the advertising group's support in seeking to defend the "no crash" claim, may have opened the door to greater scrutiny.
She said the group planned to notify Living Essentials that it was reopening its review of the "no crash later" claim.
And a review of the reports suggested that Living Essentials had simply added language of its choosing to its label rather than doing what the group had recommended — drop the "no crash" claim altogether.
"I don't believe that it is misleading," said Ms. Lutz, who added that the advertising division of the Council of Better Business Bureaus had approved the "No Crash Later" claim.
No crash followed.
"There's no crash".
Amazingly, there was no crash.
Similar(2)
Crash or no crash, most of the Rose Haven's customers seem willing to stick it out.
There is no safety-net, no airbag, no crash-mat.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com