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In an era of increased specialization and niche thinking, Gladwell himself is the ultimate "connector," bridging disparate universes: the New York literary world and corporate America; liberal and conservative; men and women; high and low.
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Thinking "niche market," I phoned Dan Fasano, the chief executive of ONTV Inc., owner of AsSeenOnTV.com (and SeenOnTV.com, which has the same products).
With "Hunted" and the similarly efficient "Strike Back," Cinemax has carved out a nice little niche as the thinking person's action network; I don't know about you, but I'd take another season of the London-set "Hunted" over more "Boardwalk Empire" any day of the week.
The programs stemmed, in part, from a 1996 Georgia Tech workshop on graduate education that drew professionals from around the country and got the school thinking about niche degrees in areas of science that are interdisciplinary.
Chernow had these four tips to guide entrepreneurs thinking about a niche enterprise: —Keep it simple and stick to that.
The investment in WePlay so far is $4.5 million – much more modest than the investment in MVP.com – and the financial backers are already thinking about other niche-oriented social networking sites.
I think the independent booksellers should try thinking outside the traditional box and create their own unique niche.
There I was thinking an astronaut was a niche career, but it turns out perfumers are even rarer.
"It capitalises on the trend of creating niche programming," he added, "[and involves] thinking about people's passions and creating communities around them".
"My specialized niche would be to help companies that are thinking of entering [the] Russian market and want to know what the competitor landscape is like".
But," she noted, "people are definitely thinking about it, and there is a growing niche".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com