Whether they're on Facebook, Twitter, Instagram or YouTube, social media influencers need a niche theme in order to make it brand influencer-worthy.
So seriously, in fact, that a local company has carved out the perfect niche market: theme cafes.
Before he found his niche in theme cruises, he tried to acquaint Americans with another approach to travel, then in vogue in Europe: the hotel bus.
Hugo and Ian, the founders behind Cult, have decided to build memorable niche events, theming them around a concept relevant to current trends or brand campaigns.
These will include getting lots of information about the keyword phrases that are popular in regards to your site's niche or theme.
Frida Torresblanco, producer of Pan's Labyrinth, talked about the demographics of Latinos attending movies, and wanting to carve out a niche in Latin themed horror movies.
Galleries that run into trouble, he says, tend to have single themes with niche appeal.
In passing on this message, it helps that Middleton has previously carved himself a niche in balancing bleak themes with cheerful melody and lively rhythms.
"Content development and programming decisions are often made based on the assumption that content with diverse casts or themes is niche, and therefore comes with inherent perceived risk of limited audience appeal," says Courtney Jones, Nielsen's VP of multicultural growth and strategy.
Some independent theaters are finding creative ways to draw customers and stay afloat, including theme nights, niche movies and full-service restaurants.
