Which advertiser would have bought ads in the niche-niche prospect 'Eats, Shoots and Leaves' when the book was published in late 2003?
"Microtrends" looks at the prospects for niche social groups such as left-handers and vegan children.
Old reputations, of course, die hard and Federated's was that of an unknown firm mired in one market niche with limited growth prospects.
Matteo Salvato, a superconductor researcher at the University of Rome "Tor Vergata" and a member of the CNR- National Institute for Matter Physics (INFM) Supermat laboratory near Salerno, warns that HTS materials are a very small research niche, and that employment prospects for young scientists in Italy are limited in both the public and private sectors.
But with more than 100 different street papers being published in about 40 countries in Europe Asia, Africa, Australia and North and South America, each operating according to its own business model, it is difficult to evaluate the long-term prospects of this niche sector.
Build a list of prospects in your niche.
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But what is more tantalizing than the niche healthcare application however is the prospect of a Swiftkey iOS app arriving on the Apple App store.
While this strategy offers the possibility of a direct impact at potentially large scale, it also leads to a range of trade-offs for the green niche actors and ultimately reduces the prospects for a sustainable agricultural transformation.
